The consultancy specialises in property related regeneration projects and is known particularly for its expertise in relation to project inception and appraisal, business planning and project implementation.  It has a track record of success in the creative re-use of historic buildings and won awards for schemes such as the Crossing at St Paul’s Walsall (BURA Award) and the Chubb Buildings, Wolverhampton (Civic Trust and RTPI Awards). The consultancy is currently advising on a number of regeneration projects throughout the West Midlands and in London.


Peter White is a director of Fresh Life Consulting. He has 27 years of regeneration experience, working mainly in the Midlands area. Having learnt about project management in the social housing field, he became interested in economic regeneration in the early 80’s and set up one of the first enterprise agencies providing managed workspace, which still operates very successfully.

He has since worked on many landmark schemes including the Chubb Buildings in Wolverhampton and the Crossing at St Paul’s in Walsall for which he won a BURA award for best practice in Urban Regeneration. In recent years he has been involved in substantial regeneration strategies and physical regeneration projects requiring detailed feasibility studies, market research and option appraisals for a range of public private and third sector clients.

A common theme running through much of his work reflects his belief that to be really successful, projects have to find ways of achieving financial sustainability, giving a degree of freedom to respond to changing needs, and to draw on the best from the private, public and voluntary sectors, in meeting their wider objectives.


  • Project initiation and feasibility
  • Creative re-use of redundant buildings/land
  • Business planning
  • Project Appraisal
  • Capital Fund Raising and Packaging
  • Project Management
  • Heritage and Cultural Projects
  • Acknowledged Expert on Managed Workspace
  • Voluntary Sector mentoring and capacity building